First North Face concept store opens in Cape Town

Members of its athlete team design and test its product categories, such as the Summit Series and Flight Series and South African consumers will now have the opportunity to source high tech apparel and equipment, usually only available in big European or US cities or the peaks of the Alps and Himalayas.

"This is a very exciting time for everyone involved," said Blake Raubenheimer, brand director of Slam Industries. "This is an iconic outdoor brand and its pedigree and product offering will allow us to position it at the apex of the outdoor market across Southern Africa."

It will debut the FW'14 line, offering extensive technical and lifestyle product offerings that incorporate categories the brand has not offered in South Africa before, including trail running, footwear, equipment collections and the Summit Series collection.

The brand offers some of the most technically advanced products in the market for accomplished climbers, mountaineers, snow-sport athletes, endurance athletes and explorers. Its products are sold in speciality mountaineering, backpacking, running and snow-sport retailers, premium-sporting goods retailers and major outdoor speciality retail chains.

For more information, go to www.livetoexplore.co.za.