Commenting on the entries, one of the chief judges, Daniel Munslow says: "Overall, there are a number of very strong entrants who are pushing the boundaries on execution and adopting a 360 degree approach to strategic communication." Munslow, who is chief communication officer at Talk2us, adds: "Planning and media relations are also strong points in a number of the entries received. There are also some extremely creative approaches to solving complex corporate communication briefs."
The most hotly contested category in this year's Awards is once again 'Media Relations', with 18 entries received in this category. This is followed closely by 'Integration of Traditional and New Media' - 16 submissions - and 'Social Media for PR', with 15 aspiring winners.
"The sharp increase in the number of entries received in 'Social Media for PR' and 'Integration of Traditional and New Media' mirrors the trend we see of social and new media being aligned and integrated into public relations campaigns," comments chief judge Marilyn Watson, a partner at Cinnamon Communication. "The number of entries received for 'Social Media for PR' more than doubled this year, while submissions for the 'Integration of Traditional and New Media' category grew by 75%."
"The quality of submissions is good, and as judges we will be looking out for obvious measurable objectives, as well as key insights from research," adds Watson.
There is also strong competition in the 'Event Management' and 'Financial Services and Investor Relations' categories. "Some of entries in these categories show strong creativity and innovation," says Munslow.
Awards will be presented to companies that have successfully incorporated strategy, creativity and professionalism into their public relations initiatives. The PRISM Awards Ceremony will take place at the Hilton Hotel, Sandton, on Sunday 7 April 2013. More details will be announced soon.
The sponsors of this year's PRISM Awards are:
• Bizcommunity.com
• AEL Mining Services
• Blue Apple
• Camelot Spa
• Capricorn FM
• Carousel Casino & Entertainment World
• Citroen SA
• Cotlands
• Creative Faces
• Deon Mama Events
• Destiny Magazine
• Encyclomedia
• Facebox
• Hilton Hotel
• Innovative glass
• Mangwanani
• Mobilitrix
• MSC
• Paper Packaging Place
• Pear Factor
• Shell
• Sweets from Heaven
• The Riverbed Agency
• Thelane Theatre Productions
• Toni Glass Collection
• Zoom Photography
For more:
