Online brand activity monitored real time

Havas Sports & Entertainment South Africa MD Brad Jansen says, "Daily we see how the reputation of a corporate, brand or individual can be affected, positively or negatively, across the social media landscape in a short space of time. This offers a complete picture as to conversation, tonality and authority. We have had positive feedback from clients who have worked on this product."

The system aggregates quantitative and qualitative metrics from a broad range of sources of online information, displaying them in a user-friendly and creative interface, accessible across multiple platforms. It will allow users to track the sentiment of every piece of online activity around their brand and will show the importance, influence and authority of any individual that posts a comment, giving far greater insight into brand perception at any given time.

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It is powered by data from a number of expert sources, e.g buzz monitoring specialist Sysomos provides real-time analysis of multi-language and multi-territory conversations taking place across blogs, forums, social networks and news sites.

The Flightdeck also incorporates influencer analysis and authority rankings. The remaining data is aggregated from open APIs from existing social networks and a brand's profile page, all gathered using custom-made modules and algorithms.

It features an alert system which notifies users when the sentiment of online brand conversations drops below a pre-agreed level. It will not only give marketers visibility on social media chatter, but will also track share price and monitor competitor activity. This allows for all key metrics around a brand - not just those in social media - to be tracked. All information and metrics will be available to download as a report.

For more, go to theflightdeck.biz.

*A study of 2100 companies conducted by business analytics company SAS.