Reaching for the stars

According to Seton Vermaak, Showcase director, the number of performers, artists, athletes and other ‘creative talents' signing up with Showcase is multiplying rapidly. He believes this is because the company is filling a gap in the market.

“Creatives are usually not very good at managing themselves, or they are unhappy about the closed circle of agents that are available to them,” Vermaak explains. “Perhaps they want to have their own TV show, or publish a book, but aren't clear on what steps to take to attain that goal.”

Showcase helps them by breaking down the short, medium and long-term goals that will lead them to their ultimate dream, and manages, moulds and guides them through every step of their trajectory.