PR & Communications News South Africa

Marcus Brewster opens international office to service offshore clients

South African integrated strategic communications firm, marcusbrewster, will expand into Europe in 2017 with the launch of Marcus Brewster International (MBI).
Marcus Brewster. Photographer: Mark Leach
Marcus Brewster. Photographer: Mark Leach

Chairman Marcus Brewster, who founded the consultancy in 1991, says the next frontier for the business would be offshore opportunity and particularly in markets in the European Union.

In addition to helping international clients coming into Africa and South Africa, MBI will also support pan-European clients with brand communication activity on the continent, specifically where the cost of digital campaigns are more competitively resourced out of South Africa. “Media Revolution, a 100% black female owned PR and marketing services agency in Johannesburg in alliance with marcusbrewster, will be MBI’s engine room for a broad swathe of marketing services ranging from web development and social media to strategy, stakeholder engagement and even shop-fitting.

“Through a newly-established Malta office, we will introduce our skills to the communication and brand challenges of a global audience.

Last year, the agency also launched South Africa's first on-demand PR service. "We took a strategic decision to prioritise innovation over the next 24 months and tailored a new service offering to take advantage of the mass consumer shift to on-demand services. Following a successful trial phase, we will now introduce the new-look agency to a sophisticated European market,” concludes Brewster.

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