All the PRISA PRISM winners

Marcus Brewster receives:

• The coveted PRISM trophy designed by Jenna Clifford
  
• Entry into the international IPRA (International Public Relations Association) Golden Awards
  
• Case study published in Tony Koenderman’s AdReview in FinWeek.
  
• Acknowledgement here on Bizcommunity.com
  
• Exposure in PRISA’s Communika magazine
  
• The Ivan O’Brien Leadership Award
  
• Case study presentation at the World PR Festival

Of the 23 categories, awards and special mentions were made in the categories as listed below.

Gold winners

FMCG:
Marcus Brewster Publicity – Canderel (Merisant)

Traditional Media Relations:
Atmosphere Communications - Launch of HBD Fund2 (HBD Venture Capital)

Marketing Communications:
Tribeca Public Relations - Launch of Virgin Money (Virgin Money South Africa)
Marcus Brewster Publicity - Launch of Zoo Weekly (Upper Case Media)

Silver winners

Hotel and Tourism:
Marcus Brewster Publicity – Mango (Mango)

Special Events:
Marcus Brewster Publicity - Emerald Spring Derby (Emerald Casino Resort)

Use of Internet:
Black Khaki Wired - Big Blue Makhulu Polane 2006 (Big Blue)

Social Responsibility:
Atmosphere Communications - The Big Stationery Drive (MWeb Home)

Bronze winners

Traditional Media Relations:
Magna Carta - Launch of Mo-Ibrahim Foundation (Mo-Ibrahim Foundation)
Atmosphere Communications - Launch of Sable Square (Spearhead Property Group)

Use of Internet:
Atmosphere Communications - South Africa’s first fashion video podcast (Women24 and YDE)

Special mentions

Marketing Communications:
Inzalo Communications - Digital Video Broadcast - Handheld Launc (MultiChoice & MNet)

PR on a Shoestring:
Magna Carta - Tsotsi Anti Piracy Campaign (SASFACT)

Social Responsibility:

Bank Windhoek - Cancer Apple Project (Cancer Association of Windhoek)

This year’s judges were:

• Peter van der Schyff – Pringle-Scott Communications
  
• Anthea Johnston – former PRISA president
  
• Victor Nosi – The Sponsorship Company
  
• Victor Sibeko – Transnet
  
• Marilyn Watson – MultiChoice
  
• Jean Valin – (international judge) – Global Alliance
  
• Ronnie van Wijk – Global Access

According to chief judge Van der Schyff, the calibre of entries received was high. The entries not only focused on high profile campaigns but also on smaller, less obvious campaigns as well as those with small budgets.

“It is pleasing to see how this award has grown over the years in importance and in magnitude,” says Van der Schyff. Asked about areas of improvement, he says: “The entrants need to focus more attention on research and measurement. This is not to say that this was not done effectively, but that the submissions should include more detail.”

Sponsors of this years’ PRISM Awards included: Monitoring SA, Global Access, Ad Talent, Toyota, BHP Billiton, Simeka TWS Communications, National Research Foundation, Worldspace Satellite Radio, CIMA, Sentech, Inzalo Communications and Event Management, Dynamo Africa, PR Africa, About Entertainment, Bizcommunity.com, Conference Computers, Creative Connexion, Jenna Clifford, John Hogg, Red Bull, The Westcliff, Monster Party, Buzzard Mountain Retreat, Tony Koenderman’s AdReview in FinWeek, DataPro, and Vox Telecom.

“There have been requests in the past by PR practitioners in other regions to view the PRISM Awards, and this year Global Access have agreed to packaged the event in a business broadcast to be aired later in April to the public relations industry,” says Bridget von Holdt, chairman of the Public Relations Consultants Chapter.

For more information, contact AnneMarie Coetzee at PRISA on tel 011 326 1262 or e-mail her at info@prisa.co.za. More Details on the Awards are available on the PRISA website http://www.prisa.co.za (in the PRISA PRISM Awards Section under the Consultants section.