SA PR agency joins global PR network

"We are extremely pleased to announce the growth of Eurocom Worldwide and our new members in India and South Africa. It is our strategy to partner with strong local agencies with significant international experience. We are looking forward to developing business opportunities with our two new member agencies," says Mads Christensen, network director, Eurocom Worldwide.

Says Samantha Watt, owner-manager Watt Communications, "We are excited about our Eurocom membership. To provide true multi-country campaigns it is vital to have an African footprint. Our focus on the local ICT industry, strong media relationships and creative work ethic will provide member agencies with great benefit and valuable local expertise."

Watt Communications is an owner-run and managed PR, integrated marketing and communications agency with a 16-year track record. Specialising in the information technology sector, the agency - working together with sister company G Watt Design - provides PR incorporating all elements of communications; complete integrated marketing from initiation to execution at a strategic, creative and tactical level; and corporate ID and brand roll-out.

Set up as a collaborative network of independent, founder-managed public relations and marketing firms, Eurocom Worldwide offers international PR and communications services rooted in local businesses and local expertise. The network is focused on technology and business-to-business services.