Baby Soft Mascot Showdown introduces new technology

"Because we strive to remain a household favourite, we are always looking for innovative techniques to improve our product without compromising the quality that is synonymous with the brand," says Li-Anne Hide, senior brand manager for Baby Soft.

Vote for mascot

Consumers can vote at www.babysoft.co.za and visit www.facebook.com/BabySoftSA for campaign updates, with selected prizes on offer. When buying a promotional pack and voting using the on-pack unique code, consumers will also stand a chance to win their share of 10,000 x R100 cash vouchers. Vouchers can be redeemed via a unique ABSA reference code that can be entered at any ABSA ATM. SMS 'Softi' or 'Shlumfi' and the unique code on the back of the sticker, to 33005. The promotion runs until 31 July 2013.

View the launch TVC: