Magnum pleasure campaign

Entrants into the draw will also qualify for the pleasure card promotion in which R1000 can be won every day until 28 February 2010. Headerboards will communicate promotions in-store with the top 100 stores having fridge talkers and leaflets will be made available at ice cream freezers.

Magnum's 2009 campaign has firmly established it as the World's Pleasure Authority, which has been amplified through their brand ambassador for this year, Eva Mendes. A world pleasure study has been conducted by Magnum internationally to ascertain how much pleasure people all over the globe get out of life. In order to implement this, a pleasure professor was employed from a university in the UK to devise a Pleasure Quota test, which is available to take when visiting the Magnum website at www.mymagnum.co.za.

Launched in 1987, it was the first hand-held ice cream targeted as a premium adult offer. Today, it is one of the world's leading ice cream brands, selling around 1 billion units annually worldwide and owning 25% of the South African ice cream market.