Zanzibar is Tropika's Island of Treasure

“Get ready for the smoothest show to hit South African television in a long time. Tropika will bring sun, sea and beautiful bodies to you this summer,” says brand manager at Tropika, Asheen Dayal. “Sit back, relax and enjoy as you get to experience what the Tropika lifestyle is all about.”

Stimulii, the living brands agency that brings pop-culture and brands together, has conceptualised a reality show surrounding the activities on the island, which is part Survivor, part lifestyles of the rich and fabulous.

The eight episodes, which will be mostly produced on the island of Zanzibar, will begin flighting on e.TV Sundays at 6:30pm from 18 October 2009 to 6 December 2009.

Fans enter the competition by sending an SMS with the name of their favourite celebrity to stand a chance of going to Zanzibar to battle it out in race style challenges for a half share in R1 million and to have the ultimate fan experience. They can keep up to date on the website www.tropika-island.co.za and mobile site for cell phone updates on www.tropika.mobi, featuring blogs from each of the celebrities.