Now loyal supporters of premium quality beer Peroni Nastro Azzurro could walk away with a luxurious Italian style sports car worth R2.5m, simply by selecting their next Italian style icon or by being chosen as one themselves.
An SMS competition is currently being run in which entrants need to choose, from a supplied card, a picture, which epitomises Italian style. The SMS will qualify entrants to enter for a grand prize draw. The SMS number and other details are available on cards that are issued in-store on the purchase of the product, or at venues.
In addition, selected outlets countrywide will host an elegantly styled evening, and entrants will be able to flaunt their personal interpretation of Italian style and be captured by the paparazzi.
The top 10 entrants who exude Italian style will also receive prizes to the value of R20,000, including an Italian suit, shoes, Peroni sunglasses, watch and VIP invites to select the brand's events throughout the year.
