#SACSCCongress2018: Footprint Marketing Awards winners announced
The annual awards recognise exceptional shopping centre marketing, innovation, customer service and economic achievements.
This year, 46 awards were presented in total, of which 11 were Gold awards and 21 were Silver. All Gold Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ Viva Awards.
Boulders Shopping Centre scoops Spectrum Award
The Boulders Shopping Centre in Midrand, Gauteng was crowned the Spectrum Award winner for its 3 Hour Uncapped Free Wi-Fi Launch, a campaign which saw dwell time increase by 35 minutes. Redefine Properties was responsible for the creation and implementation of the campaign.
A long list of new customers was added to the mall’s database and this also allowed management to monitor shopper patterns over the month-long campaign. Shoppers had access to dedicated Wi-Fi hotspots throughout the centre, with dedicated sign boards highlighting these areas.
Gold Winners
Dunes Mall Grand Opening
Category: Grand Opening, Expansion and/or Renovation
Shopping centre: Dunes Mall
Marketing company: Cultivate Consulting
Redevelopment and Launch of The Market: Facebook Video Campaign
Category: Grand Opening, Expansion and/or Renovation
Shopping centre: Ballito Lifestyle Centre
Marketing company: Ballito Lifestyle Centre
Creamonaise Guinness Book of Records - The Longest Sandwich
Category: Sales Promotions and Events
Shopping centre: Maponya Mall
Marketing company: Redefine Properties
The Magic of Fashion - Vodacom Durban July Campaign 2017
Category: Sales Promotions and Events
Shopping centre: The Pavilion Shopping Centre
Marketing company: Mowana Properties
Brooklyn Mall's Japan Cultural Expo
Category: Sales Promotions and Events
Shopping centre: Brooklyn Mall
Marketing company: Bespoke Marketing Consulting
Longbeach Mall - Eco Champs
Category: Community Relations
Shopping centre: Longbeach Mall
Marketing company: Mustard Seed Relationship Marketing
My Story My Style Brand Campaign
Category: Advertising
Shopping centre: Canal Walk Shopping Centre
Marketing company: Canal Walk Shopping Centre
Mall of Africa hosts 'Africa's Art Collective - Seasons'
Category: Community Relations
Shopping centre: Mall of Africa
Marketing company: Bespoke Marketing Consulting
Loftus Park
Category: Grand Opening, Expansion and/or Renovation
Shopping centre: Loftus Park
Marketing company: Kitchen Sink
Meet.Eat.Repeat
Category: Sales Promotions and Events
Shopping centre: The Zone @ Rosebank
Marketing company: Excellerate Brand Management
“Extraordinary innovations and concepts made up the exciting number and quality of entries this year. These entries showcased uncanny flair, detail and exceptional customer service. Each year, the Footprint Award entries get bigger and better and I am already looking forward to next year,” said Amanda Stops, chief executive officer for the SACSC.
