Retail Marketing News South Africa

Feels Like Summer campaign sees Country Road caravanning around SA

Country Road is celebrating the arrival of summer with a road trip to Johannesburg, Durban and Cape Town in a colourful branded caravan.
Feels Like Summer campaign sees Country Road caravanning around SA

Designed to give both food and fashion lovers a taste of the season to come, the Country Road caravan will be kitted out with a selfie booth, ice-lollies, coffee and prizes to be won.

Those looking for a freshly brewed pick-me-up will notice the coffee cup sleeves by local illustrator Maria Magdalena who conceptualised a unique design to reflect each city, while the cereal-flavoured ice-lollies were created in collaboration with husband and wife duo, Las Paletas Ice Cream.

Dates to diarise

Johannesburg:

• Friday, 3 November at Rosebank Mall at 9:00am – 17:00pm
• Saturday, 4 November at East Gate Mall at 9:00am -17:00pm
• Sunday, 5 November at the Fourways Farmer’s Market at 9:00am – 16:00pm

Durban:

• Saturday, 11 November at the Umhlanga Beach Promenade at 10:00am – 16:00pm
• Sunday, 12 November at the Fountain Court, The Pavilion, Westville at 9:00am – 17:00pm

Cape Town:

• Saturday, 18 November at the Nobel Square, V&A Waterfront at 10:00am – 17:00pm
• Sunday, 19 November at the Sea Point Promenade at 10:00am – 16:00pm

Let's do Biz