V&A, MasterCard to collaborate on events
There will be exciting collaborations in Cape Town over the next year, as MasterCard and the V&A Waterfront have announced a corporate partnership on various marketing and branding activities and events and a platform to highlight MasterCard's Priceless Africa campaign, launched in 2013.
"Priceless Africa brings the company's cardholders exclusive access to a wide selection of dining, entertainment and shopping deals, making the V&A the perfect partner to bring more experiences and offerings to our cardholders," said Nadine Mouton, VP for marketing, MasterCard, South Africa. "We look forward to a mutually beneficial and successful collaboration."
David Green, the CEO of the V&A Waterfront adds, "We are excited about the collaboration, as we build on our strategy of forming successful relationships with like-minded brands to create an ongoing selection of exciting experiences for our visitors."
