New-look buckets for bulk peanut butter

The new 1kg, 2.75 kg and 20kg buckets of peanut butter, destined for the retail and wholesale markets, will be upgraded to in-mould labeling. The new packaging will retain the same design and theme as the recently re-launched Yum Yum 400g range with its bright colours, revamped logo and peanut characters - each with their own catchy phrase to describe the product.

The new look will give the product a more professional image and ensure that the packaging always looks clean as the buckets can easily be wiped down without damaging the label. Additionally, as there is no need for label application, production is maximised as buckets are delivered already labeled and there is no likelihood of distorted labeling, the new containers all have handles for easier transportation and handling.

The move from removable labels to in-mould labeling provides an effective brand reminder opportunity for the product. The buckets are often reused as storage or water containers, therefore the branding lives on for the life span of the container.

The Yum Yum Smooth upgraded bulk packaging containers will be available from July 2009.