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- New Business Developer - Food Packaging Johannesburg
If you package it, will she buy?
Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colours for the packaging.
So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" as she walks down the aisle? The answers are different than you might think.
