'Maxi's magic' crosses South Africa's border

Yolandi Ferreira, Maxi's marketing manager, says the opening of these two stores is a direct response to increasing demand for the 'Maxi's magic formula' in other southern African countries and that several more stores are likely to open in the region before the end of this year.

"Since our Botswana store opened its doors, we've already had requests from would-be franchisees to open stores in other parts of Botswana. Our research has shown that the entire menu appeals to the population in our neighbouring countries and, as in South Africa, there is a particular demand for grill-based meals, which the franchise offers throughout the day," she says.

Maxi's franchisees are assisted throughout the entire franchising relationship and receive robust training, support and assistance with managing their restaurants. This continued support is implemented to equip franchisees with the necessary expertise to run their businesses on a full time basis, which is required under the franchise agreement.

"The franchise model remains one of the safest ways of becoming a business owner as it is guided by tried and tested processes, underpinned by the ongoing support of the franchisor. The system is proven, so there is no need to reinvent the wheel. The company's successful franchising model is based on mutually respectful franchisee/franchisor relationships driven by positive relations, open dialogue and cooperation, and the highest quality of training to help entrepreneurs run their restaurants as fully-fledged entities. There is also the benefit to be gained from the purchasing power of a large group."

Since it was founded in 1993, the chain has rapidly evolved into a unique, fast growing and highly competitive brand in the local fast food industry, with 49 restaurants across South Africa. The brand is part of Taste Holdings Ltd, a South African-based management group that is invested in a portfolio of mostly franchised, category specialist and formula driven, quick-service restaurant and retail brands.

For more information, go to www.maxis.co.za.