What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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A tidal wave of success
Tidal Wave Productions, which has just finished shooting the Ludacris video in South Africa, is setting up a London contact office to provide international agencies, production companies and clients easy access to the Durban and Johannesburg production services.
Tidal Wave Productions has produced the first hip-hop music video ever to be shot on the African continent, featuring Ludacris and Bobby V and called Pimpin all over the World. It now intends enabling a more professional and efficient facilitation of international shoots in South Africa.
The company was approached to produce the shoot in Durban. Filmed over two-and-a-half days, the Ludacris shoot took the team to the beachfront at Durban's Bay of Plenty, then onto Jim Stockley's farm and Zimbali, finishing at the Sibaya Cultural Village.
