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South African band takes third spot in intl competition

6 Oct 2011

In response to a video competition run worldwide by Tom Tom, South African band Son of a Thousand was voted into third place for its version of the brief - "you are stuck in a traffic jam and use the song 'I want to be free' by Queen in a humorous way". The campaign had used John Cleese to get it going.

The band collaborated with Justin Head, night drive director from A Breed Apart Films and crew from Little Shack Studios to create the video called 'Under Pressure!', which shows Lars and Leonard played by Federico Fernandez (lead guitar) and Shaun Parsons (vox) stressed out and stuck in a traffic jam. Over 32 000 people around the world voted for videos submitted.