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Marketing & MediaThe 5 ways smart marketers balance brand and performance
Rirhandzu Shingwenyana 6 hours





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Four out of five people say they are still buying green products and services today - which sometimes cost more - even in the midst of a US recession.
A new study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation reveals peoples' opinions and behaviors about products that claim to be environmentally friendly.
Read the full article here.