The green voice of reason
EcoUnit, the rewards program connecting consumers with environmentally-responsible products and services, has announced the results of its inaugural "Voice of the Green Consumer" survey. Based on responses from its database* of thousands of eco-aware consumers, it's clear that consumer buying power will increasingly be the catalyst for corporations to green themselves and their products.
Several interesting findings from the survey include:
- 84% of EcoUnit members are "much more" or "somewhat more" concerned about eco-related issues when making purchase decisions than they were 12 months prior.
- 76% of respondents said that a company's reputation and philosophy regarding the environment impact their loyalty to that company.
- Eco-issues are the "top consideration" or a "top 3 consideration" among the majority of respondents in the following buying categories: automobiles, home appliances, electronics, food, and household products.
Voice of the Green Consumer
As the general public becomes more aware of environmental issues including global warming and sustainability, their buying decisions will increasingly be influenced by these issues. EcoUnit's diverse member base provides a leading indicator of both current and future perceptions and behaviors among the buying public. The use of a membership ranking scale, along a scale from "light green" to "extreme green", ensures that EcoUnit member opinions are representative of the full spectrum of public opinion on the environment.
EcoUnit's CEO, Kent Ragen, says, "Our goal is to be a resource for companies who want to better understand and serve this growing segment of green consumers. The results of this survey show the value that our EcoUnit members can have, both to companies who are already selling green products as well as to those who are just trying to figure out their green strategy. By understanding the perceptions and buying behaviors of this eco-aware set, companies will be well-placed to succeed in the green marketplace."
For more information, or to request a presentation of the complete results, contact EcoUnit at www.ecounit.com.
* The EcoUnit membership base, a cross-section of North American consumers across geographies, genders, and ages, serves as a ready-made online community for businesses looking to better understand the pace and extent of consumers' intentions to become more environmentally responsible, particularly in how they choose which products to buy.
Source: eMediaWire.com
