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Study finds web users read more than e-mail

22 Aug 2007

In 2003, Internet users were spending about one-third of their time viewing content. Now, researchers say users spend about half of their Web time reading information, according to a study by the Online Publishers Association. Taking the backseat is e-mailing, to which users are devoting one-third of their Internet minutes.

Internet users spend nearly half of their time online viewing content, according to a study by the Online Publishers Association. That's up from just over a third of online time spent with content in 2003, according to the group's Internet Activity Index.

Overall, Internet users are spending more time online, which means more minutes dedicated to all measured activities, association spokesperson Don Marshall told TechNewsWorld.

Read the full article here: http://www.ecommercetimes.com/story/58824.html