World PR Day

World PR Day 2026: Trust is PR’s greatest currency in the age of the prosumer

The Golden Age of Strategic PR calls for a new interpretation of value

Yolandi de Wet on why relationships remain PR's greatest asset

Robin Fredericks

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It's all about the 'Experience'

Service providers need to build their strategies based on fundamental consumer needs. Increasingly, they'll have to offer personal services instead of household services.

8 Aug 2007

Consumers already have their personalized playlist on their iPods and personal ringtones on their mobile phones. Soon they will ask for personalized TV channels and TiVo recommendations.

Several major trends are impacting the service provider industry.

Read the full article http://www.technewsworld.com/story/media-convergence/58568.html

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