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It's all about the 'Experience'
Service providers need to build their strategies based on fundamental consumer needs. Increasingly, they'll have to offer personal services instead of household services.
Consumers already have their personalized playlist on their iPods and personal ringtones on their mobile phones. Soon they will ask for personalized TV channels and TiVo recommendations.
Several major trends are impacting the service provider industry.
Read the full article http://www.technewsworld.com/story/media-convergence/58568.html
