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Ready-to-drink market offers new zero-sugar added brand
Furthering its ready-to-drink (RTD) market, Hunter's has added a new line to its eXtreme alcoholic apple-based energy drink, eXtreme Zero, which has no added sugar in its 5% alcohol, guarana, taurine and caffeine blend. This offers an energy drink without excessive sugar, reportedly the first in South Africa.
"Going on the success of Hunter's Dry, as the mother brand, and the extension of eXtreme, we have no doubt that our local markets will love this drink as a guilt-free alternative to the alcoholic energy drinks on the market," says Richard Lawrence, marketing manager, Hunter's Global.
