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FMCG News South Africa

Adversity produces unique whisky

Following the collapse of the Glenfiddich distillery roofs during the exceptionally heavy snowstorms in January 2010 in Scotland, the distillery has released a new whisky, the Snow Phoenix.
Adversity produces unique whisky

Glenfiddich Malt Master, Brian Kinsman, commented, "Standing amongst the wreckage and exposed casks, we were working out our next steps and assessing the situation. I was thinking about how the casks, some of which were very old, contained some beautiful whisky and it occurred to me that they would create a fantastic non-aged single malt. A limited edition bottling from the whiskies in the damaged warehouses would be an appropriate way of celebrating the pioneering spirit of the distillery team at this moment in history.

"A photographer was shooting the scene and when we looked at the pictures, the light shining through the warehouse roofs looked like a phoenix rising above us."

Shifting snow around the clock gave the distillery team a deep admiration for those who work in extreme conditions. It has therefore dedicated Snow Phoenix to the Cairngorm Mountain Rescue Team (CMRT), who battle harsh environments to save lives in the heart of Speyside and has made a special contribution to their funds.

The one of a kind, limited edition single malt Scotch whisky is now available in South Africa from selected retail outlets, at a suggested retail price of R600. Only 1200 bottles are available.

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