It is one of only two to have recorded growth during the peak of the global recession. It also occupies 86th position on the 2010 Impact Databank World's Top 100 Premium Spirits Brands, up from 87th place a year ago.
Also appearing for the first time on the Top 100 list is Klipdrift Export, in position 99. Euromonitor International has also ranked the company's two leading cider brands as top global players. Hunter's is in second position and Savanna in third. Distell is the world's third biggest player in the cider market.