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Distell in top 100 ranking
Amarula, from Distell, has been ranked as one of the world's fastest-growing spirit brands by Drinks International. Data for the listing is researched by Euromonitor International and covers sales for the 2009 calendar year. Also accorded SuperBrand status by the SuperBrand Council of South Africa, it is featured as the seventh biggest liqueur on the 2010 Drinks International Millionaire's List, which ranks the world's biggest-selling spirit brands.
It is one of only two to have recorded growth during the peak of the global recession. It also occupies 86th position on the 2010 Impact Databank World's Top 100 Premium Spirits Brands, up from 87th place a year ago.
Also appearing for the first time on the Top 100 list is Klipdrift Export, in position 99. Euromonitor International has also ranked the company's two leading cider brands as top global players. Hunter's is in second position and Savanna in third. Distell is the world's third biggest player in the cider market.
