Puma puts on its golfing shoes

Image author and source: rr-fotoreporter

“Through this acquisition, we reinforce the company's commitment to our sports performance business by strengthening our growing and successful golf category,” said Jochen Zeitz, chair and chief executive of Puma. “It has a history of innovative performance products fused with an edge and will enable the company to capitalise on the many opportunities in the golf category of sport lifestyle.”

Pending regulatory approval, the effective date of the acquisition of Cobra Golf is expected to be in the second quarter of 2010. Financial terms of the transaction will not be disclosed.