Loeries Creative Week

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

All the winners from night 1

VML Birdwatching at the Loeries | A high standard for print and design

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VML Birdwatching at the Loeries | The future is in good hands

Danette Breitenbach

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'Healthier' tacos shells

Old El Paso taco shells now contain sunflower oil, making them a 'healthier' option. They will also have lower salt and cholesterol, with no compromise to taste.

20 Nov 2009

“Addressing international health trends and consumer demand for healthier alternatives, evident in the successful launch of our wholegrain tortillas, the company has reformulated the taco shells and kits,” says Leigh Mervitz, brand manager at Old El Paso South Africa. “Health conscious families can now enjoy the great taste of Old El Paso more often.”

The products will be on supermarkets shelves as of December 2009, with updated packaging with an emblem on the front that says “Now Made With Sunflower Oil” and “Low Salt, Low Cholesterol, Same Great Taste”.