New '2in1' option for dogs' dinner
Purina's new Alpo Full Course '2in1' is a unique concept, giving pet owners two options to choose from when feeding their dogs.
The pellets contain nutritious meat juices, and can be served dry for a crunchy meal or water can be added to release the gravy that will coat each pellet.
The new 2in1 variant also includes Dental Daily™, for the promotion of good dental health. The pellets are enriched with magnesium and calcium to keep the dog's teeth strong on the inside, while the crunchy texture keeps the teeth clean and white on the outside.
The premium dry dog food segment contributes 45% to the dry dog category and is growing at 26% in value, 6% above the category growth of 20%. Premium dry dog food's rand per kilogram is higher than other segments leading to increased profits. Alpo Full Course boasts a 29% growth from 2007 to 2008, which is 9% ahead of other premium brands.
Alpo Full Course 2in1 is available in Mini Beef for small breed dogs and Gourmet for large breed dogs and either flavour is available in 1.5kg bags and 6kg bags.
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