Keep dry for 10 years

Anthony Botha, Glodina's commercial director, said that this unique towel reflects the company's confidence in both the quality of its products and the high standard of manufacturing at its KwaZulu-Natal plant. It is not a luxury that the average consumer cannot afford - it affords every consumer the luxury of a quality towel that will last for at least 10 years.

“Our Glodina Black Label 10 Year Towel has been created in celebration of traditional values and quality and is made from the finest cottons and dyes to guarantee optimum colour-fastness and durability. We have never compromised when it comes to technology, innovation, research and development. Once again, this is all you would expect from a Glodina towel and more,” he said.

The company, which has been a market leader for over 50 years, is well-known for its Glodina Black Label brand that has set the benchmark for towel quality in South Africa. “Over the years, our Glodina Black Label brand has become synonymous with a commitment to quality, affordable luxury and durability. Our products are also synonymous with the very best that the South African hospitality industry has to offer,” he added.

This new towel aims to encapsulate what it means to be ‘Glodina Dry' - not only is it a heavyweight product for superior absorbency, but it comes with a super soft touch having been manufactured from 100% combed cotton.

The product range comes in a variety of colours - white, light green, light blue, grey, clay, truffle brown and black; and includes a 50cm x 90cm hand towel, a 70cm x 140cm bath towel, a 100cm x 180cm bath sheet.

Glodina Black Label's 10 Year Towels will be in stores from October.