World PR Day

PR is entering the golden age of external communications

Kevin Welman

The hardest pitch in Public Relations isn’t to the media

Aobakwe Sibiya

Africa declaration to PR professionalisation launches

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PS3 gets a shot of adrenaline: Movies and a twirling globe

Sony's PlayStation 3 has taken a thumping from Nintendo's Wii and Microsoft's Xbox, but the company hopes to attract more devotees to its gaming console with a slew of new services, including movies and TV shows on demand, as well as global news and weather reports.

By Renay San Miguel

27 Jun 2008

Sony's Blu-ray won the battle of high-definition DVD formats, but its PlayStation 3 gaming console has been losing the war over networked home entertainment. That will change this summer, promised Kaz Hirai, president of Sony Computer Entertainment, during a Tokyo press conference announcing new PS3 services for the US market.

Sony will roll out on-demand movies and TV shows for download via the PS3's broadband-enabled PlayStation Network. It will also launch Life With PlayStation, offering news headlines and weather information with a spinning-globe user interface reminiscent of Nintendo's Wii News.

The company will announce pricing and other details, including when the services will become available in Europe and Japan, in July.

Read the full article here.

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