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Patch those sore muscles
In a bid to promote the efficacy and versatility of its sports patches, Reckitt Benckiser launched its first Transact campaign with Unlimited subsidiary TLC in the last quarter of 2007.
Targeting both males and females in cinema, sports club and gym washrooms across South Africa, the company tasked TLC to create awareness and inform audiences that these sport patches can work in relieving muscle soreness for any active individual, not only professional athletes.
"The client had phenomenal success with our first TLC campaign, so much so that they committed to running yet another campaign in the first quarter of 2008. This just continues to show us that the washroom medium is one that shows deliverable results time and again," said Lee Curtis Sales Manager for TLC.
