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Avoiding brand oblivion
Every minute, a brand-new venture or major product is being launched with huge fanfare in Asia. This is how it once was in the West during the e-commerce boom of the '90s.
Now, as things in North America and Europe begin to cool down, parts of Asia are thriving on all fronts, leading the charge in industrial and infrastructural growth and a massive consumer revolution.
Who are the new champion nations on the global stage delivering the finest performances and altering the course of branded imagery of goods and services? Where are the old traditional nations and what's happening to them today?
The global shifts on image repositioning are causing minor quakes throughout various continents as brand new landscapes are erupting, while previously cherished perceptions are being swept away. The art of detecting these seismic tremors in advance, to pursue the balancing act for creating new imagery and brand positioning has now become a serious science.
