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FMCG News South Africa

Step into fitness

Ground-breaking engineering and designer craftsmanship birthed the innovative fitness shoe that gives you a work out while you walk. Developed by Darren James and Dr David Cook, the FitFlop is a remarkable piece of footwear that helps to improve fitness levels of the wearer and also assists in toning major muscle groups.
Step into fitness

FitFlop midsoles incorporate patent-pending micro-wobbleboardTM technology that stimulates your muscles as you walk. The innovative design combined with the multi-density midsole allows the wearer to look good and feel great as they work out while they walk. The design includes a broader strap that spreads over a larger area of the foot and provides additional support and comfort when walking.

Testimonials from wearers suffering from a variety of ailments including Plantar Fasciitis, Rheumatoid Arthritis, back and leg pains concur that there has been a notable change in their condition since they started wearing FitFlops.

These stylish fitness shoes are available in red, blue and black and are currently stocked at Wellness Warehouse stores in Cape Town and Johannesburg as well as other select stores.

For more information, visit: http://www.fitflop.co.za/

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