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Marketing & Media#WPRD2026 | PR is entering the golden age of external communications
Kevin Welman 14 hours


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Perhaps hoping that lightning can strike the same company twice, Sony (NYSE: SNE) announced Friday it has signed an exclusive deal with Rockstar Games, maker of the famous and infamous "Grand Theft Auto" (GTA) series, to bring a new upcoming franchise exclusively to the PlayStation 3 (PS3).
The deal is a rarity in the industry, as game developers wait to see how the current generation of gaming consoles shakes out.