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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 9 hours

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Coinciding with Tourism Month, which also takes place during September, the company has also partnered with three of the Cape's iconic destinations; golf-leisure resort, Pearl Valley Estates, Radisson Blu Hotel at the V&A Waterfront and Le Franschhoek Hotel & Spa, in which guests receive special gifts, while readers can win dream getaways in media promotions.