New GM for Boost Juice

He comes from the Taste Holding Group where for the last three years he was a managing executive for the Scooters brand and before that the GM of Maxi's. Both brands have won numerous awards, including franchisor of the year 2010 and brand builder of the year 2011. He has a well-rounded knowledge of franchising in South Africa and extensive experience in operations, marketing and supply chain management.