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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
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In South Africa, the Silveray Statmark Company (SSC) has distributed both products for many years.
"Having both ranges among our other top-drawer brands, gives us an advantage in the field of office and school stationery," says Shaun Attwell, marketing director for SSC. "This 'marriage' will undoubtedly add impetus to the office and school stationery market through the shared product development and innovation for which both brands are known."