Product of the Year is open to all consumer products launched, re-launched or innovatively reformulated in South Africa over the past 18 months. Products should demonstrate innovation in one or more areas, whether in design, function, packaging or other aspects. Nielsen conducts the research nationally and a jury selects products for the consumer survey. Over 5000 consumers participate in the survey.
"Norton is delighted to win Product of the Year, an award which reflects the choice of the people," said Kara Rawden, senior marketing manager Middle East & Africa, Consumer Business Unit, Symantec. "With 84% of adults in South Africa having been a victim of cybercrime in their lifetime, the best defence and the greatest way to protect oneself, is to utilise up-to-date, comprehensive security software such as this."
