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Marketing & MediaWhy the proposed ban on alcohol advertising has a valid point
Corné Kritzinger 2 days


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Marilyn Cooper, Cape Wine Master, CEO of the Cape Wine Academy and co-founder of the Soweto Wine Festival says, "Often consumers are inclined to drink familiar and safe wine labels and our courses change this, as these students become exposed to a wide variety of wines.
"They are therefore predisposed to experiment with new cultivars and producers. In this way, the Academy broadens the buying spend of consumers and simultaneously increases the per capital wine consumption."