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    Diving to new depths online

    Gearing up to offer a complete online service for divers - from equipment to courses and travel packages - South Africa's newest online scuba diving shop, CyberDiver.co.za, launched on 18 February 2008.
    Diving to new depths online

    The Johannesburg-based store supplies top brands such as Mares, Poseidon, Tusa, Reef and Dacor, and prides itself on the convenience of selecting dive gear over the internet with the offer of free delivery nationwide within seven working days. CyberDiver.co.za guarantees a secure shopping facility that is encrypted by Virtual Card Services, and offers a full return on items that are unsuitable or damaged.

    CyberDiver.co.za co-founder and PADI instructor, Dylan Burgess, explains that he was tired of ordering equipment through shops because they rarely had enough stock of what he needed for customers. “We would always order from a catalogue, usually with no picture of the product and no guarantee of delivery time.” The internet-based business model aims to allow customers to save money while browsing a wider range of products from the comfort of their own home. “By launching CyberDiver.co.za, we aim to make diving more affordable to South Africans by cutting prices by up to 30%,” says Burgess.

    “Customer service is our top priority and we guarantee to assist divers in finding the correct gear at the best price available,” Burgess concludes.

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