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Alternative payment methods increase the consumer's willingness to pay
When you truly increase a consumer's willingness to pay, the revenue possibilities are significant simply because the vast majority of your visitors probably never engage in a transaction on your site. An intelligent and thorough implementation of relevant alternative payment options can slowly but surely chip away at a consumer's reluctance to pay you and make a lasting effect on your business.
Imagine walking into your local supermarket as you normally would. You fill your shopping cart with groceries, and when you get to the checkout line, you see hundreds of abandoned carts loaded with items, strewn haphazardly about, but with no shoppers to be found. Was there a fire? Natural disaster?
In a brick-and-mortar supermarket, only a catastrophe could cause such an odd sight, but online it is par for the course. The majority of people who take the time to load a shopping cart never make it through the checkout line; the industry average projects a staggering 60 percent figure of abandoned shopping carts.
