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Advertising invades YouTube videos

Viewers might notice something a little different at the bottom of the YouTube video they're watching: a translucent advertising banner.

The video site is trying out a new way to make money from the videos it hosts. Users who posted comments on YouTube's blog say the ads ruin the experience, but this is a business, and businesses exist to make money.

Visitors to YouTube will now find advertisements temporarily appearing at the bottom of some videos as the Google-owned site experiments with ways to draw revenue to itself and to those who produce the clips.

Initiated with little fanfare, the advertising program currently involves only videos created by some "select partners," said YouTube. These tend to be professionally produced clips, such as music videos.

Read the full article: http://www.ecommercetimes.com/story/58972.html

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