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Corporate blogging brings benefits for CEOs

In the new era of networked economy, personal interaction with stakeholders of a business is of paramount importance and constant conversation is necessary for building and maintaining a strong brand.

By Eric Ombok

13 Aug 2007

Blogs provide a platform for Chief Executive Officers to hold conversations with their brand's stakeholders-clients, potential clients, partners and employees among others.

The CEO of Sun Microsystems, Jonathan Schwartz, says in an article he wrote in the Harvard Business Review titled, “If you want to lead, blog” that people will have a conversation about your brand whether or not you are involved and therefore it is better for you to lead the conversation.

Read the full article here