What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Corporate blogging brings benefits for CEOs
In the new era of networked economy, personal interaction with stakeholders of a business is of paramount importance and constant conversation is necessary for building and maintaining a strong brand.
Blogs provide a platform for Chief Executive Officers to hold conversations with their brand's stakeholders-clients, potential clients, partners and employees among others.
The CEO of Sun Microsystems, Jonathan Schwartz, says in an article he wrote in the Harvard Business Review titled, “If you want to lead, blog” that people will have a conversation about your brand whether or not you are involved and therefore it is better for you to lead the conversation.
