Retail News South Africa

Flux Trends looks at the 'State We're In'

The 2014 Q1 trend synopsis from Flux Trends, 'The State We're In' will be run in Johannesburg and Cape Town in February 2014 to provide a comprehensive snapshot of trends that are changing the way we live, work and play. Its theme is, 'A Fork in the Road'.
Flux Trends looks at the 'State We're In'

Over the past few years, Flux Trends has been tracking the emergence of a new world order. What seemed to be subtle winds of change have now proven to be seismic shifts in the way in which the world works, not only socially but also more importantly how business operates. Technology has been a primary driver of that change but its impact on consumer mindset, the ultimate game changer.

The global financial crisis was the catalyst for change and now, after years of disruption, the world begins to settle. However, we have now arrived at a fork in the road: technologically, politically, economically and socially. Things may be less turbulent, but uncertainty remains the only certainty.

Unpacking TRENDS

Structured on the acronym TRENDS this presentation will unpack some of the following trends:

  • T (technology): Wearable tech, the quantified self and the disturbing rise of artificial intelligence
  • R (retail & marketing): Re-evaluating and servicing the complex online/offline hybrid customer
  • E (economy): South Africa as one of the fragile 5 currencies and the continued evaporation of middle class disposable income
  • N (natural world): Prepare for extreme weather more frequently and how that will affect your business
  • D (diplomacy): Election year in South Africa - a veritable fork in the road for our young democracy
  • S (Socio-cultural): Me. My Selfie. I. - Introspection: it's all about me me me

Companies who feel the disruptive undercurrents and know how they can erode seemingly stable templates of business, frequently book this presentation as a source of holistic trend insights and individuals who understands that trends today, inform business strategy also find this important.

Event details

Cape Town - Protea Fire & Ice, Tamboerskloof on Thursday 13 February at 4pm
Johannesburg - Protea Fire & Ice, Melrose Arch on Monday 17 February at 4pm

Tickets are R300 per person or R200 for students with valid student cards. Bookings can be done through the Flux Office + 27 (0)11 726 5529 or emailed to az.oc.sdnertxulf@ofni.To book this presentation for corporate events, e-mail Bethea on az.oc.sdnertxulf@detcennoc.

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