Commenting on the announcement from Paris, the brand's marketing director Charlotte le Carpentier said, "He embodies the brand. His appeal and confidence characterise men who wear the fragrance all over the world. He is a true seducer."
Christine Bekker, brand manager for South Africa said, "I want to thank the South African public for taking part in our ambassador search and helping us choose who will represent the brand in South Africa. We can confidently say that he is what South Africans see to be a representation of our brand and we agree. We are very excited to have him as part of the family."
For the next six months, Maponyane will be involved in various brand related activities around the country. "It represents today's modern man and I am honoured to be associated with this strong global brand."
