Under the theme, 'Media Research Challenges - Dawn of a New Age: Measurement in a Multi-Platform Future', international experts in the field of media audience and product/brand research from the UK, the Netherlands, Australia and the US will offer the latest thinking about a digital future and life in a multi-platform world.
Topics such as the future of readership measurement and the status of internet audience measurement will be addressed and there will be opportunities to discuss how audience measurement is evolving to face new needs in the media landscape.
A provisional programme will be circulated in January 2012 and bookings can be made online at www.saarf.co.za.
