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New appointment at OFM drives repositioning

6 Feb 2011

The radio-station-turned-media-group, OFM, which is planning on widening its media offering in the short term, has appointed Sandra Coetzee Mulder as group commissioning editor to drive its 'content-first' repositioning strategy.

Sandra Coetzee Mulder

The group owns and controls OFM News, ofm.co.za, m.ofm.co.za, PlayOn and playon.co.za, Get It and getitonline.co.za, WOMF and contributes to the Radio News Network.

Mulder, who previously worked as an award-winning journalist at Beeld and Volksblad and was involved with the launch of Son, has considerable experience in hard news gathering and content management. She will be instrumental in combining and synergizing multiple content teams into a 'Content Hub', where local and national news and information will be multi-served across all platforms.

Says Mulder, "I am looking forward to being a part of a very talented team that faces the tremendous challenge of repositioning, restructuring and reskilling. The station has long dominated radio news in the region, but our audiences demand better, quicker and more in-depth information across radio, print, digital and mobile platforms."