These are dramatic stories of hope and courage; inspiration and reconciliation; emotional stories seen through a personal, human perspective. Many individuals and organisations are using football successfully as a tool to achieve positive social change and development. In 2005, FIFA – together with streetfootballworld – founded the "Football for Hope Movement" to support them. In this spirit of "making the world a better place through football", FIFA is also endorsing the Football's Hidden Story" project, available at http://footballshiddenstory.mediaroom.com.
The media room provides journalists with professionally written editorial material and photographs from which they can create their own coverage. Eventually there will be 26 features. Those coming up soon include:
Other stories now available include Liberia – How amputee football has liberated the victims of civil war; Colombia – The Colombianitos encourage children of guerrillas and drug-runners to attend school via football training; Scotland – A one-time homeless alcoholic started to play street football and last year managed Scotland to win the Homeless World Cup England – A former jailbird who went on to become an English Premiership player, now trains and mentors troublesome teenagers; South Africa – Grassroot Soccer teaches children how to protect against HIV/AIDS.
The stories are in English and outstanding high resolution still images for each story are available for members of the media to download. Journalists can also apply for a password to receive stories ahead of general release. This will enable them to plan ahead, research and add a local angle to any story or rewrite it in their own style or language.
Dentsu 23 hours
SAMRA 21 hours
