Call to enter One Show Entertainment

Judging is in January 2010 and the awards ceremony will be held on 17 February 2010 at the American Cinematheque's Egyptian Theatre in Hollywood, CA.

From Hasbro's Transformers to Freixenet, the awards acknowledge and honour content that communicates a brand's core values in television, film, gaming and all other forms of branded entertainment beyond traditional product placement. These seek the most surprising, creative and innovative unions of advertising and entertainment.

"As we all adapt to the new dynamic in business, media and marketing, we also have the opportunity to rethink, rework and re-imagine the relationship between marketing and entertainment," states Jae Goodman, chief creative officer of CAA Marketing, a division of Creative Artists Agency (CAA) and chair of the 2010 jury.

This year's judges include branded entertainment luminaries from Microsoft, Reveille, CAA, Activision, 42 Entertainment, Time Warner, @radical.media and more.

For more information, go to www.oneshowentertainment.org.